The way we address somebody, our potential customers for instance, can have a great influence on the efficiency. Too much text and they are gone. Too little text and they are gone. Inappropriate text and they are gone. Only one correctly written word can boost our sales several times and vice versa.
- When people search on the internet the products or services you offer, they will find you first rather than your competition, you will be visible therefore you will boost the number of your visitors
- Your customers will get the right information that will encourage them to take action(further reading and purchase) that will present in the best light, as professionals
- Visitors’ interest in the thing you want to convey and present influences the time they spend on your website, which respectively has a positive effect on your website position on Google page; people share and recommend interesting contents enhancing your visibility in the business world
- When they visit your website, they will not want to click the close red button on the upper right corner within seconds, because you are not interesting, useful, honest and convincing enough
Having a good website is apparently, nowadays, a bare necessity, not a luxury. Recently, there has been a saying that who is not on the internet, they do not exist. Competition is fierce, so if you want to succeed, you have to distinguish yourself. Creating a website is not such a problem as its proper maintenance can be and often is a big problem. Think about the following fact: the expenses for inappropriate website maintenance are from 1500 to 2000euros annually. Who needs this? You have a websites which should bring you money not take it away. It is quite logical.
- Catchy headlines,
- Front page that raises curiosity and desire for further reading
- Informative and interesting texts about products and services,
- Professional page, About Us, which will increase your credibility and possibility to gain clients’ trust,
- Specific advantages they have, cooperating with you compared to your competitors
- Clear and apparent benefits by using your products/services
- Working on pages that are usually neglected but crucial for readers: questions and answers, contacts, career, news, blog etc.
Simply, everything needed for your website to shine! Website visitor should say: “ Yeah! This is exactly what I need!”.
Copywriting services cover redesign (current text corrections), as well as your content design from cover to cover.