2 most important phases of selling process today are phase number 3 and 7:
- Firstly, it is necessary for your website to be on the first page of search engines so that your potential customer can even find you and take into consideration when buying things;
- Secondly, when visiting a website, text and information which are presented to him must cause a reaction – a call, visit, order and purchase.
If you write, for instance, about a holiday in Greece, you can use colorful language, metaphors and descriptions attractive to readers, but Google will not understand a single word. Only if you use phrases, appropriate keywords, in other words, as “summer 2014 Greece” or “summer 2014Greece price”, Google will understand you better, accept you as a website which knows its job and rank you in appropriate place on Google search engine, as good as possible ( the first page on Google). The better your keywords match with those words people type in search engine, the more Google will “like” you.
On the other hand, copywriting will help you to make a final point.It’s not so difficult to bring people to your website, but what to do with them later? For majority of people it is an unknown thing. How to keep them, how to make them “share” your content, to return to your website again, to be your clients? How to make benefit and satisfaction mutual? That is when the copywriting sets in. The content of your website, primarily, should be useful, informative, simple and understandable for visitors, but no less interesting and catchy. The main condition is to focus readers’ reaction in a right direction, on your behalf – to make them contact you, become your clients and recommend you.
For instance, take a look at how one sentence looks like before and after using copywriting: Before: “PHP is an open-source server-side script a language for dynamic generate HTML code, in other words, for dynamic website creating”. After: “PHP is one of the most popular program writing languages. It is used for creating a dynamic website, a website which is easy for typing and editing contents, it is adaptable to users and fulfills their most demanding wishes. This kind of website attracts people’s attention and Google likes them. PHP is free of charge working platform and doesn’t require any license payment.” What’s the difference? Unless you are a web designer or very well- acquainted with the web world, the first sentence will mean nothing to you, because you don’t understand the meaning and purposeof the most of the written things. In the end, this doesn’t sell your products/ services.
Therefore, to summarize, SEO copywriting simultaneously deals with reaching two different but related goals – attracting new clients to your website and their corresponding reaction. SEO copywriting enables your website to finally start to sell.
- Satisfied customers because you will offer them exactly the thing they need
- Much more clients
- Much more telephone calls, product/ service orders
- Brand expansion and being highly recognizable in the online world
- Increase of financial potential of your company, growth and steady development
- Creating description tag targets ( creating headings and descriptions of a webpage for search engines as well as a list of keywords you will be recognized for)
- Creating Header tags ( headings and subheadings written according to Google standards)
- Creating introductory passages according to Google and SEO standards
- The optimization of using bold, italic and underline text options.
- The optimization of the internet links ( links that have to keep your visitors as long as possible on your website)
- The development of web texts
- Creating educational contents on your website
- Creating promotional contents
- Creating event contents
- Creating news contents
- The optimization of blog texts according to SEO standards
We guarantee that your website will, in the shortest possible period, become a place that will attract new and keep current clients.